Today is the day I make the final decision on the colors for Fall. Did I mention how much stress this causes me? Color is very important because buyers are drawn to certain colors and in the fashion business drawn to the ‘in’ color. The ‘in’ color, however, is only speculated on prior to the season with forecasting, but really until you see a bag you have to have in a certain color and all the other women around you feel the same way, the ‘in’ color isn’t real.

So for the next few days I’m going to pay tribute to some of the upcoming forcasted ‘in’ colors. I will tell you about more than I’ll chose for Fall, so you’ll have to eagerly await the lines’ debut in August. Maybe that will help with the ‘in’ concept.

Yellow: Known to signify death in Egypt, courage in Japan, merchants and peace in India, and to represent not only happiness and sunshine, but also deceit and cowardice. Yellow is conflicted; and the colors one choses to compliment yellow will change the communication of the color yellow.

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